About

When we built our first WordPress site in 2008; we made a mess of it. We used the wrong theme, installed a boat load of plugins and got some cheap hosting.

But, we cracked on because we didn’t know any better.

Gradually we started learning what really makes websites tick and more importantly, get found and used. It took a few years, lots of wasted money on themes, plugins and hosting. But in the end we found a sweet spot.

Now we want to help you find yours.

Our Philosophy

We believe that websites should be simple, which means they’re easy to maintain and easy to use. Easy to use often means more sales.

Everything should be made as simple as possible, but not simpler. – Albert Einstein

You might be thinking that simple isn’t what you want; believe us, it is.

We want your website to be hassle free, as it should be.

Most WordPress are bloated pieces of junk. They might look good, but under the surface there’s a lot of unnecessary code (HTML, CSS and Javascript) that will affect your website’s performance.

If it’s coded badly, it could also be a security risk (hacked or defaced with links to Viagra, etc.).

WordPress, and other websites, are under constant attack from comment spammers and hackers. They’ll try to find any way in they can, and for the determined it’s not difficult.

That’s why it’s important to get it right during the initial installation. If you thought installing WordPress, choosing a theme and getting online was the end of it, you’re in for a shock. It’s just the beginning.